http://uebshingo.spoonylife.com SpoonyLife fr-FR http://uebshingo.spoonylife.com/lenovo-thinkpad-sl400-25859.html Optical The predictable demise of Lenovo's small-business notebook linethe 3000 serieshappened with little or no notice. The gap between the enterprise ThinkPads and the 3000 series was simply too wide for any small-business user to bridge. Yet that ending allowed a new line of Lenovo small-business laptops to emerge. The ThinkPad SL400 ($1,129 direct) looks as if it's from the same gene pool as its enterprise brothers, and it inherits many of the classic ThinkPad design features, such as the signature keyboard and TrackPoint pointing stick. No slouch, the SL400 blazes the performance trails with a variety of processing options. Thu, 07 Aug 2008 10:37:00 GMT http://uebshingo.spoonylife.com/electro-optical-completes-patient-accrual-in-melanoma-detection-trial-25858.html The blinded pivotal trial, which will serve as the basis for the company's pre-market approval (PMA) application with the FDA, was conducted at seven centers in the US.Investigators used the MelaFind system to evaluate over 1,800 suspicious lesions from over 1,300 patients. All the suspicious lesions were subsequently biopsied and sent for dermatohistopathologic analysis. Results of the pivotal trial are anticipated in the fourth quarter of 2008, with PMA filing to follow.Joseph Gulfo, president and CEO of Electro-Optical Sciences (EOS), said: "This represents a significant milestone for the company in our quest to improve early melanoma detection." Thu, 07 Aug 2008 10:36:00 GMT http://uebshingo.spoonylife.com/nikon-coolpix-l10-5mp-3x-optical-zoom-25857.html Optical The CoolPix L10 high light sensitivity up to 800 allows you to tackle low-light scenes and situations far beyond the capabilities of conventional compact cameras. The CoolPix L10 has a large 2.0-inch LCD, perfect for viewing and sharing images. You can shoot sharper, clearer and without blur with Nikons ingenious Vibration Reduction. Detects and corrects for camera movement to give you rock-steady results time after time. The CoolPix L10 features 15 specially programmed modes to automatically handle focus, exposure, White balance and other adjustments that help you take great pictures easily. To ensure superb portraits with crisp focus, select Face priority AF (in Portrait Scene Mode). This feature automatically finds the subjects face and focuses on it. In-Camera Red-Eye Fix This in-camera feature automatically fixes most typical occurrences of red-eye. Thu, 07 Aug 2008 10:36:00 GMT http://uebshingo.spoonylife.com/financial-results-slightly-above-revised-guidance-25856.html Optical NORCROSS, GA and MARTINSRIED/MUNICH, GERMANY, Aug 04, 2008 (MARKET WIRE via COMTEX) ----ADVA AG Optical Networking / Quarterly report / ADVA OPTICAL NETWORKING REPORTS Q2 2008 FINANCIAL RESULTS SLIGHTLY ABOVE REVISED GUIDANCE Ad hoc announcement according to Section 15 WpHG processed and transmitted by Hugin ASA. The issuer is solely responsible for the content of this announcement. ADVA OPTICAL NETWORKING REPORTS Q2 2008 FINANCIAL RESULTS SLIGHTLY ABOVE REVISED GUIDANCE Q2 2008 revenues at EUR 52.7 million Q2 2008 IFRS pro forma operating income of EUR -0.1 million (-0.1% of revenues), including restructuring charges of EUR 1.3 million Q3 2008 revenues expected to range between EUR 50 million and EUR 58 million with IFRS pro forma operating income between -4% and +4% of revenues, including minor restructuring charges of up to EUR 0.2 million Thu, 07 Aug 2008 10:35:00 GMT http://uebshingo.spoonylife.com/effective-optical-disc-repair-25855.html Optical "I have an extensive music collection on original CD media. While most of it is in impeccable condition, I have a few discs that have suffered extensive scratching through listening to the disc either via a portable disc player, or in a car CD stacker. I've long since learned the error of my old ways and don't listen to discs in those devices any more, but those discs are irreplaceable in many cases. I would very much like to be able to repair them or have them repaired to original condition, or at least well enough that I can pull the tracks off once and archive the track data. I have heard really uncomplimentary things about devices like the Skip Doctor; ranging from it not helping to it making things worse. I've heard great things about JFJ devices that are seen on the counters of most Hollywood and BlockBuster video stores, but even their consumer devices start at $250. I would appreciate any other suggestions for devices that people have had personal experience with that won't break the bank." Thu, 07 Aug 2008 10:35:00 GMT http://uebshingo.spoonylife.com/qpc-lasers-announces-asia-optical-as-customer-in-laser-tv-contract-successfully-demonstrate-laser-tv-technology-25854.html SYLMAR, Calif., Aug 05, 2008 (BUSINESS WIRE) -- QPC Lasers, Inc. "QPC," a world leader in the design and manufacture of high brightness, high power semiconductor chip-based lasers for the consumer electronics, industrial, defense, and medical markets, today announced that the customer in recently announced $12 Million Laser TV Contract is Asia Optical (Taiwan Stock Exchange: 3019) "AOCI," Taiwan's leading optical consumer electronics manufacturer; AOCI has successfully demonstrated a sixty inch image based on RPTV Laser TV technology at QPC's headquarters in Los Angeles, CA. QPC initially announced the Laser TV development and production contract in November 2007, and completed the development just last month, marking an important milestone in the path to consumer available Laser TV. The contract with AOCI is an exclusive supply relationship which provides for an $11 Million supply agreement to be delivered over the next three years, and carries a potential value of up to $230 million over the 10 year term of the contract. Asia Optical Co. Inc. is Taiwan's leading original equipment manufacturer "OEM" and original designed manufacturer "ODM" of optical instruments, including fiber optics, digital cameras, DVD imaging, laser range finders and more. The company designs, manufactures and distributes its products all over the world; AOCI's products are sold under a number of well known household consumer electronic brand names. AOCI was founded in 1981, and today annual sales exceed $1 Billion USD. QPC's BrightLase(R) Red-Green-Blue "RGB" lasers offer advantages to consumer electronics manufacturers including expanded color gamut for an exceptionally bright visual experience, low power consumption, an ultra compact footprint, and are designed for low cost high volume manufacturing. QPC offers integrated visible laser technologies designed to be compatible with the leading micro-display technology including LCOS, scanning micro-mirrors, DLP and LCD. "We are honored to be working with Asia Optical and are very excited to announce this demonstration, which we feel stands as a disruptive technology to the market," said co-Founder and Chief Executive Officer of QPC, Dr. Jeffrey Ungar. "QPC recently entered the market for visible lasers late last year, and announced our Laser TV contract with Asia Optical in November of 2007. Less than eight months later we have delivered our lasers to spec and Asia Optical has already demonstrated a very large and impressive first image; I believe this achievement is a testament to AOCI's engineering team, our next-generation technology, and our combined synergies which I am confident will enable a highly competitive family of laser televisions." Utilizing QPC's high power, compact, and cost effective semiconductor laser technology, laser displays offer a dramatically improved viewing experience compared to other older and/or more expensive technologies available today such as those based on lamps, plasma, LCDs, and conventional cathode ray tubes. Consumers may enjoy substantially more vibrant, life-like colors with the high resolution and wide viewing angles from lightweight, low cost, slim-profile devices. "QPC's ultra high quality laser beam technology is unique, is protected by 16 patents, trade secrets and proprietary processes; in addition to televisions, a variety of projection displays are in position to profit from our superior laser light sources including portable projectors for cell phones and laptops, home and commercial theatre, video gaming as well as 3 Dimensional applications for which we announced a $3.5 Million contract earlier this month," Ungar concluded. QPC completed the required development milestones on July 7, 2008 (see announcement) and originally announced the $12 Million contract in November 2007 (see announcement). QPC demonstrated its first green laser based on frequency doubling of its proprietary BrightLase(R) single-mode laser technology. (See announcement.) Thu, 07 Aug 2008 10:34:00 GMT http://uebshingo.spoonylife.com/krish-prabhu-elected-to-adva-optical-networking-s-supervisory-board-25853.html Aug 05, 2008 (Hugin via COMTEX) ----Former Tellabs, Alcatel veteran brings years of optical networking and telecommunications experience to drive innovation and vision Norcross, Georgia, USA and Martinsried/Munich, Germany. August 5, 2008. ADVA Optical Networking today announced that Krish Prabhu has been elected to the company's Supervisory Board. His election by the company's annual general meeting (AGM: 29.47, +0.22, +0.75%) in Meiningen, Germany took effect on June 11, 2008. Prabhu was the CEO of Tellabs, a NASDAQ-listed company, from 2004-2008. During his service, he successfully broadened the company's product portfolio to include platforms that support triple play and mobile services, which were a major part of the company's focus on enabling residential, business and wireless communications. He presided over the acquisition of two companies, Advanced Fibre Communications and Vinci Systems, and doubled sales at the company during his tenure while managing more than 3,550 people worldwide. "We are thrilled to welcome Krish to the Supervisory Board," stated Brian Protiva, CEO of ADVA Optical Networking. "His long years of successful leadership of global telecom powerhouses will serve ADVA Optical Networking well. Krish's insight and experience will provide us with continued vision to build market leadership and to have further impact on the North American marketplace." In his role as venture partner, Prabhu was involved from 2001-2004 with the funding and development of several private companies. Prior to that position, Prabhu served as COO of Alcatel Telecom from 1999-2001 and as CEO of Alcatel USA from 1997-1999. He began his career in 1980 at ATetT Bell Laboratories as a member of the technical staff. Prabhu currently serves as a member of the Board of Visitors, School of Engineering, University of Pittsburgh and as a life member of the Development Board of the University of Texas at Dallas. Prabhu commented: "Having watched ADVA Optical Networking in the past, I've been impressed by its product innovation and successful work with global customers. The recent additions to the management team indicate the company's commitment to excellence and its desire to have top-notch leadership at the helm. I am excited to drive further growth and to take part in the continued success of the company." Thu, 07 Aug 2008 10:33:00 GMT http://uebshingo.spoonylife.com/acacia-subsidiary-acquires-rights-to-patents-for-optical-switching-technology-25852.html NEWPORT BEACH, Calif.--(BUSINESS WIRE)--Acacia Research Corporation (Nasdaq:ACTG) announced today that its subsidiary, Acacia Patent Acquisition LLC, has acquired rights to patents relating to optical switching technology. "As Acacia's licensing success grows, more companies are selecting us as their partner for the licensing of their patented technologies," commented Paul Ryan, Acacia Chairman and CEO. "Acacia is rapidly becoming the leader in technology licensing and we continue to grow our base of future revenues by adding new patent portfolios," concluded Mr. Ryan. This patented technology generally relates to the optical switching equipment used in fiber optic communications, such as dense wave division multiplexing (DWDM). This technology may be used in equipment such as reconfigurable optical add/drop multiplexers (ROADM's) that aggregate data and voice traffic for transport over fiber optic networks. ABOUT ACACIA RESEARCH CORPORATION Acacia Research's subsidiaries develop, acquire, and license patented technologies. Acacia Research's subsidiaries control 97 patent portfolios, which include U.S. patents and certain foreign counterparts, covering technologies used in a wide variety of industries. Information about Acacia Research is available at www.acaciatechnologies.com and www.acaciaresearch.com. Safe Harbor Statement under the Private Securities Litigation Reform Act of 1995 This news release contains forward-looking statements within the meaning of the "safe harbor" provisions of the Private Securities Litigation Reform Act of 1995. These statements are based upon our current expectations and speak only as of the date hereof. Our actual results may differ materially and adversely from those expressed in any forward-looking statements as a result of various factors and uncertainties, including the recent economic slowdown affecting technology companies, our ability to successfully develop products, rapid technological change in our markets, changes in demand for our future products, legislative, regulatory and competitive developments and general economic conditions. Our Annual Report on Form 10-K, recent and forthcoming Quarterly Reports on Form 10-Q, recent Current Reports on Forms 8-K and 8-K/A, and other SEC filings discuss some of the important risk factors that may affect our business, results of operations and financial condition. We undertake no obligation to revise or update publicly any forward-looking statements for any reason. Thu, 07 Aug 2008 10:33:00 GMT http://uebshingo.spoonylife.com/dotmobi-lands-key-licensing-agreements-for-its-leading-mobile-...-25316.html DUBLIN, Ireland and WASHINGTON, Aug 05, 2008 /PRNewswire viaCOMTEX/ ----dotMobi -- the company behind the .mobi Internetaddress designed to help consumers find mobile-specific content --today announced that Microsoft's MSN Mobile group will usedotMobi's DeviceAtlas mobile device database to help develop anddeliver mobile-aware content to its customers. DeviceAtlas is a superset of existing mobile device databases,containing attribute information for more than 5,500 devices aroundthe world, including leading-edge mobile devices like the AppleiPhone, RIM Blackberry, Nintendo DS Lite and Amazon Kindle. Becauseof dotMobi's unique industry position, it offers DeviceAtlas forfree to mobile Web content developers worldwide, with extremelylow-cost versions available for enterprise use. As part of its goal to meet the needs of its mobile Web users, MSNMobile plans to use DeviceAtlas to understand the mobilecapabilities of its customers and help deliver content that bestmeets those needs. "We're pleased to lead the way in adopting DeviceAtlas as ourstandard for mobile content development," said David Raissipour,group program manager, at Microsoft's MSN Mobile group. "dotMobi'sDeviceAtlas is unique in that it ties together the mobile content,operator, and handset communities, and lets us create the kind ofspecialized content that continues to differentiate MSN in themarket ." Another company that has adopted DeviceAtlas as its in-housestandard is international call provider Morodo. To promote and provision MO-Call, a software-based service thatoffers low-cost international calls direct from a mobile phone,Morodo needed a solution to handle the thousands of differentphones and operators in the world. The company implementedDeviceAtlas to provide their users with a seamless experience onits http://mo-call.mobi site. "Since implementing DeviceAtlas and launching our .mobi site, we'veseen an increase in registrations. Interestingly, customers arecoming from all over the world. I think that shows the power of the.mobi domain in marketing a brand," said James Barnes, TechnicalDirector, Morodo. Paul Nerger, Vice President of Advanced Services and Applicationsat dotMobi, said, "DeviceAtlas continues to grow by the day in thenumber of phones and attributes that are available to developers.We're excited that Microsoft and Morodo have seen the benefits ofDeviceAtlas in helping to resolve the issues inherent in theheterogeneous nature of the mobile handset industry." More information on DeviceAtlas -- including the free Web-basedversion and free, fully licensed version for developers -- isavailable at http://deviceatlas.com on PCs andhttp://deviceatlas.mobi on mobiles. Additionally, dotMobi offersother popular content creation tools like http://find.mobi andhttp://ready.mobi, all of which help businesses more easily createdevice-aware mobile content. About dotMobi dotMobi (the informal name of mTLD Top Level Domain Ltd.), aconsortium headquartered in Dublin, Ireland, is leading the growthof internet use from mobile phones with the .mobi domain name.Unique among domain name providers, dotMobi ensures that servicesand sites developed around .mobi are optimized for use by mobiledevices. On-the-go consumers can have confidence that a web sitewill work on their mobile phones when using a .mobi address. dotMobi is backed by leading mobile operators, network et devicemanufacturers, and internet content providers, including Ericsson,GSM Association, Hutchison 3, Microsoft, Nokia, Orascom Telecom,Samsung Electronics, Syniverse, T-Mobile, Telefonica Moviles, TIM,Visa and Vodafone. For more information on dotMobi domains and registrationinformation, visit http://dotmobi.mobi. Visit the dotMobi blog athttp://blog.mobi. Wed, 06 Aug 2008 12:59:00 GMT http://uebshingo.spoonylife.com/new-chief-sanjay-jha-to-ring-changes-at-motorola-unit-25315.html 50million units. Shares in the group have fallen by more than 60per cent since October 2006, when investors began to becomedisillusioned with the company's falling sales. Its global marketshare has fallen to 9.5 per cent from 24 per cent two years ago,taking it from second to third place behind Nokia and Samsung. In March Motorola agreed to float the handset unit after pressurefrom Carl Icahn, the billionaire activist shareholder, who arguedthat the failing division should be restructured. Mr Icahn, who is the group's second-biggest shareholder with a 6.3per cent stake, had hoped to appoint Keith Meister, who runs MrIcahn's $8 billion (£4.08 billion) investment fund, as headof the handset unit. Motorola has been searching for a chief executive of the unit sinceMarch. Greg Brown, who became chief executive of the group lastNovember, stepped in to lead the division in the interim. Dr Jha, 45, who was born in India, lived in Britain for 15 yearsbefore moving to the United States in 1994 to work for Qualcomm,the wireless technology developer. He was was made chief operatingofficerby Qualcomm in late 2006. He has also been made co-chiefexecutive of Motorola group alongside Mr Brown, who will continueto run its home entertainment and public safety units. Simona Jankowski and Thomas Lee, analysts for Goldman Sachs, calledhis appointment "a big win" for Motorola and a loss forQualcomm. Ben Wood, head of research at CCS Insight, said: "Sanjay Jhais very well connected in the mobile industry and knows thechallenges facing him. Taking on that role is a hugely dauntingtask, but I think he has the personality to pull the companyforward." Others fear that resuscitating the unit may be too great achallenge. Carolina Milanesi, research director for mobile devicesat Gartner, said: "He's very knowledgable and veryno-nonsense, but I don't know if he has enough vision to turnthings around in terms of design and brand." Last week Motorola surprised Wall Street by reporting a smallsecond-quarter profit, led by the success of its home entertainmentand public safety units. Although sales of its mobile phones grewto 28.1 million in the second quarter, up from 27 million in thefirst, the group predicted slowing sales in the third quarter.Qualcomm said that Len Lauer, its executive vice-president, wouldreplace Dr Jha. Shares in Motorola rose $1.01, or more than 11 per cent, to closeat $9.82 in New York. Qualcomm's shares fell $2.60, nearly 5per cent, to end the day at $52.87. Wed, 06 Aug 2008 12:58:00 GMT http://uebshingo.spoonylife.com/linux-to-outsell-windows-in-mobile-internet-device-market-25314.html Mobile Linux will outsell Microsoft Windows Mobile and other rivalOS makers in the mobile Internet device market by 2013, says ABIResearch. Moblin, LiMo and Maemo will be the leading Linux mobileproviders. Linux will be the top-selling operating system in the mobileInternet device market, outselling Microsoft Windows Mobile andother rivals by 2013, said ABI Research. The MID market is relatively small nowonly 305,000 MID units areexpected to be shipped in 2008but it is expected to grow to 39.6million units in 2012. Linux will dominate that growth, said Stuart Carlaw, AlliedBusiness Intelligence's research director. The MID market presents a rare green field for Linux, said thereport from ABI, "Bringing License-Free Operating Systems toSmartphones and Middle-Tier Devices." In MIDs, all mobile OSesare starting out about equal, "without the baggage of previoushistories such as existed in the smart-phone market." Linuxwill lead the pack, said the research group, due in large part to"its ability to provide a converged platform that can spanmultiple device segments." New LiMo phones challenge Android. Click here to read more. "The flexibility, customization and very positive costcomparison to Windows Mobile look set to ensure that Linux takesthe leading role in this market," Carlaw said. Mobile Linux providers LiMo, Maemo and Moblin are laying thegroundwork now to lead the pack when the market gets going, ABIsaid. LiMo's main focus is on phones, and the group announced seven new LiMo-compliant handsets Aug. 4. But supporting MIDs means LiMo greatly increases the targethardware options available to software developers targeting LiMomobile phones. Maemo and Moblin are sponsored by Nokia and Intel, respectively.Both platforms are currently aimed closely at their target markets:Nokia Internet Tablets for Maemo, and Intel Atom-based MIDs forMoblin. Intel and Moblin are expected to ship Moblin 2.0 in August. Click here to read the full story on LinuxDevices.com. Wed, 06 Aug 2008 12:57:00 GMT http://uebshingo.spoonylife.com/cascada-mobile-partners-with-deviceanywhere-for-live-mobile-...-25313.html DeviceAnywhere is a revolutionary online service that providesaccess to 1500 real handsets, on live worldwide mobile networks,remotely over the Internet, meeting all development, porting,testing and monitoring needs. Unlike emulator/simulator-basedsolutions, DeviceAnywhere employs real, physical handsets -- so,anything that a user can do with a device in their hand, they cando with the handsets in DeviceAnywhere -- in real-time. Thisincludes tasks such as pressing device buttons, tapping on touchscreens, connecting/disconnecting the battery, viewing the LCD,listening to ringers and speakers, and opening/closing a handset.Cost-effective and efficient, DeviceAnywhere eliminates the burdenof manual testing and the high costs of acquiring handsets andservice plans, enabling developers to bring content to marketfaster than ever before. As a DAC partner, Cascada's users willhave the opportunity to take advantage of these solutions at adiscounted rate. Wed, 06 Aug 2008 12:57:00 GMT http://uebshingo.spoonylife.com/regional-mobile-communications-europe-2008-is-available-now-25312.html While it still too early to claim a turnaround, it is clear thatthe mobile industry is undergoing profound changes. The saturateddeveloped markets are forcing the industry to find new revenuestreams. Europe's mobile market continues to grow despite thismarket saturation - by the beginning of 2008, all major marketsexcept Malta and France had a mobile penetration above 100%. Mostoperators have been affected by falling ARPU, largely caused byregulatory controls on mobile termination rates and internationalvoice roaming, as well as on increasing competition among networkproviders and from a growing number of MVNOs. This report providesan overview of the mobile communications market in Europe. Aseparate report is available on Mobile Data et Content for thisregion. Wed, 06 Aug 2008 12:56:00 GMT http://uebshingo.spoonylife.com/update-skyterra-communications-and-mobile-satellite-ventures-...-25311.html RESTON, Va., Aug 04, 2008 (BUSINESS WIRE) ----SkyTerraCommunications, Inc. (OTCBB:SKYT) and its subsidiary Mobile Satellite Ventures LP (MSV) have scheduled its conference call todiscuss 2008 second-quarter financial results and otherdevelopments for Tuesday, August 5, 2008 at 10:00 a.m. EDT. Thecall will be led by Alexander H. Good, Chairman, Chief ExecutiveOfficer and President of SkyTerra and Vice Chairman, ChiefExecutive Officer and President of MSV; and Scott Macleod,Executive Vice President and Chief Financial Officer of SkyTerraand MSV. A presentation to accompany the call will be filed as an 8-K withthe SEC and will be available on the SkyTerra and MSV Web sitesearly in the morning of August 5, 2008. See the investor andfinancial sections at www.skyterra.com or www.msvlp.com before thecall. Dial-in Instructions: The toll-free dial-in for the teleconference is (866) 362-4820.International callers should dial +1 (617) 597-5345. The accesscode is 73633238. Please allow at least 10 minutes prior to thescheduled start time to connect to the teleconference. Dial-in Audio Replay: A replay of the teleconference will be available beginning at 12:00p.m. EDT August 5, 2008, until 11:59 p.m. EDT on August 19, 2008.To access the replay, please call (888) 286-8010. Internationalcallers should dial +1 (617) 801-6888. The access code is 29672758. About Mobile Satellite Ventures and SkyTerra Communications, Inc. MSV delivers mobile wireless voice and data services primarily forpublic safety, security, fleet management and asset tracking in theU.S. and Canada. The company's next-generation hybridsatellite-terrestrial communications network is expected to provideseamless, transparent and ubiquitous wireless coverage of theUnited States and Canada to conventional handsets. When completed,the network will support communications in a variety of areasincluding public safety, homeland security, aviation,transportation and entertainment, by providing a platform forinteroperable, user-friendly and feature-rich voice and high-speeddata services. Mobile Satellite Ventures is a joint venture betweenMobile Satellite Ventures LP and Mobile Satellite Ventures (Canada)Inc. MSVLP is owned and controlled by SkyTerra Communications, Inc.(OTCBB:SKYT). For more information go to: http://www.msvlp.com. Statement under the Private Securities Litigation Reform Act This news release may contain forward-looking statements within themeaning of the Private Securities Litigation Reform Act, withrespect to plans described in this news release. Such statementsgenerally include words such as could, can, anticipate, believe,expect, seek, pursue, proposed, potential and similar words. Suchforward-looking statements are subject to uncertainties relating tothe ability of SkyTerra and MSV to raise additional capital orconsummate a strategic transaction or deploy the next generationsystem, as well as the ability of SkyTerra and MSV to execute theirbusiness plan. We assume no obligation to update or supplement suchforward-looking statements. SOURCE: SkyTerra Communications, Inc. and Mobile Satellite VenturesLP Wed, 06 Aug 2008 12:56:00 GMT http://uebshingo.spoonylife.com/singlepoint-serves-ads-to-mobile-phones-25310.html -By Shahnaz Mahmud NEW YORK Interactive TV firm SinglePoint has launched what it believes tobe the first mobile ad insertion platform. Dubbed SingleBrand, theoffering is designed to retrieve and serve ads for interactiveshows on networks such as Bravo, NBC, MTV, Fox and the CW. "This is the first time that anybody has provided a vehicle forother ad networks to get exposure to messaging traffic availablefor ad insertion. The idea of what we are trying to do here isexpose all of the inventory that is eligible from our clients andmake that available to a variety of other ad networks," said RichBegert, president and CEO of SinglePoint. One mobile ad net that's signed up is RingLeader Digital.Discussions are underway with several others, Begert said. When viewers respond to calls to action -- for example, voting fortheir favorite performer via their mobile phones - they're served aconfirmation reply that also includes an ad message. Thus,SinglePoint's media and entertainment partners can generate revenueby providing advertisers access to viewers. Advertisers can use click-to-call, click-to-link and click-to-SMSon the platform. Begert noted that SingleBrand allows advertisers to more carefullytarget prospects, while consumers receive more relevant messages"so they are not just being bombarded with aimless types ofadvertising." U.S. mobile advertising revenue is expected to exceed $2 billion by2012, said Vikrant Gandhi, senior analyst at Frost et Sullivan."2008 is an exciting turning point for the industry, where mobileadvertising is actually becoming a line item for leading agenciesand brands. A greater participation of advertisers in the mobileopportunity is expected to be the prime growth driver." Wed, 06 Aug 2008 12:55:00 GMT